What is a Term? Term[turm]noun1.The Term is the length of time a specific insurance Policy is effective. This feature is most commonly found in life insurance, where the Policy is only good for a specific length of time, or “term” of a person’s life. Share | Have A Question About This Topic? Address Thank you! Oops! Related Contents Surprises Making the most of surprises is a great reason to work with us. Insurance Needs Assessment: When You're Newly Married Marriage changes everything, including your insurance needs. Long-Term-Care Protection Strategies The chances of needing long-term care, its cost, and strategies for covering that cost.